24 May 2021

Oway, by Breathe

Presenting Oway who created the’hairstyle for Breathe.

Oway, short for Organic Way, is a professional brand that directly produces “Agricosmetics” for hair, skin and everyday products to be used in pursuit of a sustainability-oriented lifestyle.

The birth of the brand – which is already part of a much older company, founded in Bologna in 1948 – dates back to the early 2000s. Starting as a small local business, the brand then rapidly expanded into the international market, eventually establishing a presence in over 70 countries worldwide.

Oway can be found in the most exclusive and luxurious salons, as well as amongst small communities of enthusiastic supporters who identify with the brand’s values. Foremost among these is biodynamic farming, free from GMOs, pesticides and chemical fertilisers. Oway’s formulations – as well as being transparent and natural – are vegan, PETA-certified and cruelty-free. They are also designed to minimise excessive product use, always with sustainability in mind – a philosophy that extends to the packaging too – which replaces plastic containers with aluminium and glass, materials that are 100% recyclable and of natural origin.

The brand's commitment to a fairer and more sustainable world is also reflected in its company headquarters – which is certified carbon neutral – and in its salons, where you can experience formulations and fragrances while treating yourself to a multisensory experience to discover the benefits of each product.

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