24 hours: 6 lessons of 4 hours
Frequency On Saturday
Frequency On Saturday
Starting from “Fashion is communication” is evident how is important to identify the appropriate way to illustrate a dream, a concept, an idea.
There are many tools that we have at our disposal, at the beginning the “poupées de mode” were transported to the various European courts and show the trends and the fashionable details, over time we moved on to illustrations and fashion sketches, to fashion shows with editorials and display in the shop windows. Nowadays there are many platforms and media: social network, dedicated portals, installations, satellite channels, but the purpose remains the same, reach a predetermined target of the public to affirm and spread a creative, conceptual, aesthetic vision.
Through every expression of real and digital communication, a key part of the success of a brand is measured, this course aims to describe the ways of communication in fashion system, from the most traditional to the most innovative, to show attendees how a brand can interact with the public and convey a message of style.
6 lessons of 4 hours on Saturday
Students will receive teaching handouts for each course and will have free access to the school “Trends Library”. Part of lessons will be supported by digital media.
Our Faculty consists of highly – qualified professionals, with several years proven experience in Fashion business.
They’re constantly updated on Fashion and Market Trends and New Technologies.
1) EU Citizens and Switzerland Citizens: a copy of Identity Card ; n. 1 digital passport photo; a copy of diploma or self – certification; a copy of Social Security Number (SSN) /Tax Code.
2) NON EU Citizens: a passport copy and a Student Visa; n. 1 digital passport photo; a copy of the Social Security Number (SSN) / Tax Code.
What fashion is
Fashion vs Style;
Fashion and social dynamics;
What a trend is
Trends and fads: features;
Trends and social groups: connections;
Current fashion trends
Who decides trends
From the sketch of the 17th Century to fashion illustration;
Fashion journalism, past and present magazines and fashion editors;
How an editorial develops: step by step
From sprawl to catwalk: community, social network and fashion
Consumers: attitudes and habits;
Bloggers and igers
What creativity is
Concept, future, energies;
Creative scenarios and bureaux de style;
Current creative scenarios and the colours inspiration
Circular thinking and development of own receptive skills
Organization of a creative concept
What a brand is
Brand identity and fashion;
Define a brand identity;
Revitalize a brand and the luxury brands
How a brand communicates
Trends and taboos in fashion communication;
Show-rooms and window displays; fashion advertising;
Analysis of a case-history