24 May 2021

Cult Zeis Excelsa per Breathe

Presenting Cult, group brand Zeis Excelsa who provided the footwear for Breathe.

Since 1987, CULT has represented generations of young rockers, punks, and rebels who walk, mosh, and dance while embodying the gritty spirit of its footwear. The BOLT boot is the product that has created genuine stylistic synergies between people who grew up in different historical periods who appreciate the crossover between the 80s and 90s and its aesthetic influences. It was also the first piece of footwear in history to feature the steel toe cap from work shoes, even highlighting it as a transgressive element.

From that moment on, CULT boots have always been loved by those who face life head-on, by those who look at the world from a revolutionary perspective, and by those who do not give up, but instead stubbornly believe in their passions. Anyone willing to get their hands dirty and rev up the roar of their rock soul belongs to a special breed of human beings, a tribe that dislikes rules and those who try to impose them.

CULT is a brand of the Zeis Excelsa S.p.A. group, founded by Dino Pizzuti in 1948, which has become an international benchmark for the development of fashion brand projects thanks to a business model based on the efficient management of the managerial and strategic context, combined with knowledge of the sector and target markets.

web Cult