19 May 2021

The MAKE UP FOR EVER Truccheria for Breathe

Presenting La Truccheria MAKE UP FOR EVER who created the cosmetics for Breathe.

Professional make-up line founded in 1984 by makeup artist Dany Sanz, who opened the first boutique in Paris, a meeting place for professionals from all over the world. In 1994, MAKE UP FOR EVER arrived in Italy and opened LA TRUCCHERIA in Bologna, a boutique and makeup school managed by Roberto Albertini. In 1999, the line entered the orbit of the LVMH group, which includes Dior, Guerlain, Kenzo, and Givenchy. Since 2001, the Italian Make Up Academy has been based in Bologna. Currently, Gabriele and Roberto Brunelli hold the positions of Artistic Director and Managing Director of La Truccheria respectively. In 2017, MAKE UP FOR EVER consolidated its leadership in the artistic field by enriching its entire product range with a line dedicated to Make Up Artists, with renewed formulas and colours. Last year, Gabriele Brunelli officially brought his dream to life: the GB PRO MAKE UP ACADEMY. An academy based on method, philosophy, and cutting-edge techniques where, thanks to an exclusive team of teachers made up of established fashion system professionals, students can learn all the secrets of the world's most important backstage environments and become professional makeup artists.

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