Brand Identity: Next's reading list for Fashion Graduate Italia 2025

If you are interested in hearing success stories of those who have developed a solid and profitable brand identity, Next Fashion School invites you to register for the virtual lecture of 22 October 2025 included in the programme of Fashion Graduate Italia 2025 | BRIDGING TRIBES, BUILDING DREAMS promoted by Fashion Training System Platform ETS!

BRAND IDENTITY: DYNAMICS OF RELEVANT SUCCESS STORIES IN FASHION

In an increasingly competitive fashion market, building a solid Brand Identity is essential to stand out and last over time. During this lecture together with Valeria Dragomir, Fashion Communication Lecturer, we will explore what truly makes a brand identity strong, analysing concrete examples like Jacquemus, Hermès and Bottega Veneta.

Through these case studies, we will reflect on themes such as authenticity, consistency, emotional storytelling and adaptability.

The lesson will also offer practical insights to understand how to create a deep connection with the audience and build a brand that leaves its mark.

An event designed by Next Fashion School to inspire a new generation of creatives, capable of transforming personal visions into iconic success stories.

The reading will take place on the Zoom platform on 22nd October 2025 from 08:30 to 09:30

To take part, you need to register on the Fashion Graduate Italia website at THIS LINK